The Funk: The Fratellis

Posted by Dan March 9th, 2007 at 11:30am In Adverts The Funk

Lots of people have lots of opinions on Apple, iPods, digital music downloading, etc.  But no matter what, you've got to give Steve Jobs and company some credit for marketing their product really well.

Part of the advertising venture is the much-parodied campaign with the colorful dancing silhouettes backed by hip, unknown rock bands.  A few years ago they had an ad with The Caesars playing "Jerk It Out."   Their latest commercial has a similar song, but by a different band.  It's a scrappy, danceable rock song with a UK-sounding edge.

That song would be Flathead by The Fratellis and it's pretty darn catchy.  The Fratellis are trio from Glasgow and their name was not inspired by The Goonies.  So says Wikipedia.

Here's the video for the song in the iPod commercial.  It's kind of similar to the commercial, but with a Bettie Page twist.