A heap of Clios to you, good sir
Posted by Dan
May 2nd, 2007 at 12:26pm
In Adverts The Gays
Those of you who saw Heroes (in real time) on Monday probably saw this commercial.
First of all, I love this ad. Here’s a numbered list of reasons:
- It’s “ha ha” funny.
- It takes a huge dig at the slimy Aryan machine of eHarmony.
- The guy’s kind of cute.
- It presents gay people as completely ordinary and does so during a mainstream show.
Not only is it accepting of the gays, it’s surprisingly aggressive and political. There’s that whole other part of the country that’s convinced sexuality is a choice (come on, didn’t you see Work Out last night?).
I don’t really have much more to pontificate on, but hats off to the good folks at Chemistry.com.
I was already confused from Heroes, but after laughing out loud at the spot, I did a double take and think… did I just see that on NBC in primetime? Was that a dig at eHarmony? How wonderful!