A heap of Clios to you, good sir

Posted by Dan May 2nd, 2007 at 12:26pm In Adverts The Gays

Those of you who saw Heroes (in real time) on Monday probably saw this commercial.

First of all, I love this ad. Here’s a numbered list of reasons:

  1. It’s “ha ha” funny.
  2. It takes a huge dig at the slimy Aryan machine of eHarmony.
  3. The guy’s kind of cute.
  4. It presents gay people as completely ordinary and does so during a mainstream show.

Not only is it accepting of the gays, it’s surprisingly aggressive and political. There’s that whole other part of the country that’s convinced sexuality is a choice (come on, didn’t you see Work Out last night?).

I don’t really have much more to pontificate on, but hats off to the good folks at Chemistry.com.

  1. Vance posted the following on May 2, 2007 at 12:58 pm.

    I was already confused from Heroes, but after laughing out loud at the spot, I did a double take and think… did I just see that on NBC in primetime? Was that a dig at eHarmony? How wonderful!


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