A heap of Clios to you, good sir

Posted by Dan May 2nd, 2007 at 12:26pm In Adverts The Gays

Those of you who saw Heroes (in real time) on Monday probably saw this commercial.

[kml_flashembed movie="http://www.youtube.com/v/NgxOhG2nDOA" width="425" height="350" wmode="transparent" /]

First of all, I love this ad. Here’s a numbered list of reasons:

1. It’s “ha ha” funny.
2. It takes a huge dig at the slimy Aryan machine of eHarmony.
3. The guy’s kind of cute.
4. It presents gay people as completely ordinary and does so during a mainstream show.

Not only is it accepting of the gays, it’s surprisingly aggressive and political. There’s that whole other part of the country that’s convinced sexuality is a choice (come on, didn’t you see Work Out last night?).

I don’t really have much more to pontificate on, but hats off to the good folks at Chemistry.com.