I’ve got to hand it to the folks in HBO’s marketing division — they’ve come up with a bit of a winner in terms of viral marketing for the upcoming True Blood series.

Take a look at the Chemistry.com spoof below.

Now, go to the Web site: Lovebitten.net. It’s a real life, functioning dating site for humans and vampires, custom-made for the dating needs of the undead.

It’s especially nice that the site meets the needs of the much-marginalized homosexual vampire community by having a m4mv option.

Unlike many hipsters, I’m always glad to see bands I like featured in commercials. If they’re keeping food on the table and gas in the tour van, then I’m a happy camper.

On that note, one of my current favorite bands has landed the new iPhone 3g commercial. It’s The Submarines and the best song off their new album Honeysuckle Weeks. The song is called “You, Me and the Bourgeoisie” and it’s driven by some bouncy keyboards and the sweet/smokey voice of singer Blake Hazard (who is — fun fact — the great-great grandaughter of F. Scott Fitzgerald. The more you know, indeed!)

If you’re a long-time reader, you probably still won’t remember this, but I covered The Submarines for this here blog a couple years ago. I think I was still getting over the cuteness of the band. It’s made up of a man and woman who began trading musical tapes after they had broken up. Eventually, they fell back in love over the music and now they’re married.

Babies!

Below, find the Italian version of the commercial (no one appears to have uploaded the American version yet).

And now, here’s the band performing the song live.

• The kids on Big Brother are having unprotected sex
• Robot Chicken is doing a Star Wars sequel
• Trouble in Whedonland?: Dollhouse gets a reshot prequel
• Somebody is actually stalking Lorne Michaels. Weird.
• The Brits hate The Wire
• Reality Blurred: The CW, Oxygen, Showtime, Sci Fi, Bio Channel announce new shows, renewals
• Elizabeth Berkley joins the cast of The L Word
• Casting news: Charisma Carpenter joins the cast of Greek
• SFGate: NBC is all fuct up
• It’s agreed, girlicious is retarded
• So what have the former contestants of Project Runway been up to? Find out here
• This day in lists: The top 10 female product advertising icons and the actresses who could replace them
• Neil Patrick Harris is a shoe fairy: