Apple Becomes John McCain

Posted by Kyle October 21st, 2008 at 10:37pm In Adverts

So this evening whilst fast-forwarding through a series of commercials on my way back to House and some more girl-on-Thirteen action, I noticed a new Mac ad. I enjoy watching those delightfully charming personfications—especially John Hodgman—so I stopped and watched it. You should too.

Really Apple? You’re going to make fun of Microsoft for spending too much on advertising… in an advertisement? Senator McCain, do you now understand why negative campaigning is so hurtful? It infects the tone of conversations in the rest of the country. Is that the best reason they can come up with for using a Mac? Microsoft is spending too much money on ads? Are they palling around with terrorists and scheming to raise taxes on small businesses too? I was a strict Windows user for a very long time, but a few weeks ago I finally set my bisexual computer (see how I tied it back to House?) to boot as a Mac by default because everything important that I do for work can best be done in the Mac OS. I only use Windows for games now. That’s a really good argument for Mac. That’s the sort of change America needs. Remember when Apple was the cool, maverick OS? Now they’re talking all big like they know how the other guys should be spending their money. All this Vista bashing is just getting petty, and a little desperate.