Super Bowl Ads: Thumbs Down

Posted by Marisa February 2nd, 2009 at 12:45pm In Adverts General Sports

I’m definitely someone who watches the Super Bowl more for the ads than for the game. My verdict for this year: bummer! So many ads about job-hunting services, free breakfasts, and cars that you can give back if you lose your job. I’d give it a C+ overall–and that’s because there were a lot of movie trailers bringing up the average.

I’d say, on the whole, NBC got it right. Or NBC stars, I should say. Their ads were funny–and not in that weird way that Starbursts ads THINK they’re funny when they’re really not (see also: the “grease monkey” commercial). And they managed to be funny without really talking about how the fabric of our society is unraveling around us. Take, for instance, the MacGruber ad Jesse already mentioned:

Two more of my favorites, starring Alec Baldwin and Conan O’Brien, after the jump:

1 Comment

  • 1. Maggie  |  February 3rd, 2009 at 11:17 am

    That Hulu add is absolutely genius. They’re basically saying “We are the greatest thing ever and you would be INSANE to not take advantage of our free, comprehensive, incredibly useful service” without sounding like assholes. Thanks, Alec.

    I also rather enjoyed the Heroes adds — Heroes playing football, Heroes singing. Charming. They made me kind of want to watch Heroes again, but that show burned me so bad I just can’t bring myself to put it on the list again.


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