Universal Sports: For when you have a lot of time on your hands

Posted by sara February 11th, 2009 at 08:30am In Sports

Back before the Beijing Olympics started (oh! When we thrilled to beautiful photos of the Bird’s Nest and longed for the Water Cube to open!) I wrote about my sudden and spontaneous obsession with Universal Sports. Then the actual Olympics happened and I forgot about that strange channel, filled with cycling and gymnastics and diving and now, an abundance of winter sports that we rarely see on American TV unless Bode Miller or Lindsey Vonn is involved.

U Sprots brings you ALL KINDS of sprots.

U Sprots brings you ALL KINDS of sprots.

So I have a lot of spare time this week, and I’ve caught up on the Tifaux backlog, and I’ve napped, and now of course I’m awake in the middle of the night. So, six months later (hey! Today is my half birthday) I decided to catch up with the U Sprots, as I’m calling it now. I started with the speed skating world championships from Hamar, Norway, and now I’m watching the Fédération Internationale du Ski Alpine World Championships from Val d’Isere, France, which happened last weekend and was really icy and scary. Tomorrow: World Cup Luge, bobsledding, a little cycling, and more skiing and skating. There’s something really pleasant about having random sports you don’t know much about on in the background; there’s a volume of unfamiliar terminology and names that sort of melts into white noise (much like CNBC, but with less shouting), plus the literal whiteness of the picture on the screen. And sometimes it gets terrifying very quickly, like when Ted Ligety literally fell down the hill on Sunday.

Also, like everyone else, U Sprots is having trouble selling advertising. I saw the requisite ad for Monster Ballads, but this has to be by far my favorite random-ass commercial:


February 2009
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