Lifetime, the television station that built its reputation on schlocky muumuu television, has begun to promote its hot new acquisition — Project Runway.

I’m guessing they’re hoping Project Runway will do for their station what the show did for Bravo — that is, completely transform and revitalize the network’s audience. So the new commercial tries to bring more dudes into the fold — specifically straight ones.

It’s a noble aim, but I can’t imagine middle-aged men in the locker room after racquetball arguing over who is the superior draper.

Since it’s music video week, how’s about posting the video for Cobra Starship’s new song, “Good Girls Go Bad,” which features vocals by Leighton Meester. Sure, why not?

Okay, now I don’t watch Gossip Girl OR listen to Cobra Starship, so the analysis is all up to you. Is this fun and self-aware, or are they tools and poseurs?

Things to consider:

*The white (lensless?) glasses.
*All of Mr. Starship’s incessant pointing.
*Ms. Starship’s bionic silver eye.
*Ms. Meester’s vocal chops that don’t seem to be auto-tuned…until the end.
*The melody’s resemblance to Sean Kingston’s “Fire Burning on the Dance Floor” at the chorus.
*The fact that Kara DioGuardi had to help make a song that sounds like a Sean Kingston song.
*Rap breakdown.

Verdict?