Posted by Dan July 1st, 2009 at 04:04pm In Project Runway
Lifetime, the television station that built its reputation on schlocky muumuu television, has begun to promote its hot new acquisition — Project Runway.
I’m guessing they’re hoping Project Runway will do for their station what the show did for Bravo — that is, completely transform and revitalize the network’s audience. So the new commercial tries to bring more dudes into the fold — specifically straight ones.
It’s a noble aim, but I can’t imagine middle-aged men in the locker room after racquetball arguing over who is the superior draper.