This is the new commercial going around where some gymnast repeatedly catches a laptop in his ass crack to prove just how thin and portable it is.

And I understand why they chose this campaign. As with all my electronics purchases, if I can’t comfortably lodge it in my anus then I’m going to keep looking around.

On the serious, though, this really doesn’t make me want to buy their computer. But it is getting schmucks with blogs (like me) to write about them on the internet, so I guess any publicity is good publicity, right?