Posted by Dan August 21st, 2009 at 11:13am In Music Videos
Imagine your traditional indie rock singer. Stringy, too-long hair. A white Hanes t-shirt or Western-style outfit. The beginnings of an ill-considered beard. A lean build with perhaps the hint of a belly (because, if you haven’t heard, that’s how Brooklynites are rebelling against President Obama).
Basically, think of the dude from The Album Leaf (although his beard is quite lovely).
This is what you may picture when you listen to Diamond Rings’ track “All Yr Songs” — a sunny bit of lo-fi pop whose electronic handclaps have left me merrily bobbing my head all day. It’s clearly a loving work of bedroomy dance music, created with an inexpensive, motley array of instruments and a sung with a deadpan rasp.
But Diamond Rings pulls a bait-and-switch when it comes to image. Instead of the scruffy indie dude you may have pictured, we’re presented with a porcelain-faced Canadian — brushed with dramatic eye make-up and dressed in the finest clothes 1984’s Sears catalog has to offer. It’s Ziggy Stardust meets Kelly Kapowski. And the video itself is no less wacky — a playful and ridiculous collection of campy theatrics inspired in equal parts by Boy George and In Living Color.
I just wanted to prepare you for what lies ahead, so you can enjoy it on its own merits when you listen. And then maybe you can try to figure out what’s going on with the styling situation.
Here’s the clip: