Posts filed under 'Adverts'

Pepsi supports the gays, the gays support Pepsi

If you’ve been paying attention to the gay blogosphere, you may have noticed that a recent English Pepsi ad has earned the ire of the American Family Association because of its gay content. (Helpful hint: Whenever an organization has the word “family” in it, they’re sure to be insane. And probably closeted too, but that’s for another time.”

Here’s the clip in question:

I’m not necessarily bowled over by Pepsi’s inclusiveness given the fact that the buddies are contorting their faces in the final frame as if they’d just watched a lion disembowel a gazelle. But I suppose I’ll take what I can get in terms of gays getting mainstream exposure.

2 comments January 30th, 2009

Cadbury’s eyebrow dance

This clip has been making the rounds on the information superhighway over the past couple days, but it is indeed a commercial — and therefore television-related.

Kids are cute even when they’re weird.  Actually, especially when they’re weird.

January 27th, 2009

Well done, T-Mobile (although I still have no plans to switch)

Remember when you were a kid and you thought that being grown up just meant driving cars and not having to go to school?  And if you wanted to be a ballet dancer/astronaut/rock star, that was a perfectly reasonable career path?

Well, we all grew up. And adult life has a lot more chatter about 401ks and joint pain than anything else.

So that’s why I love this T-Mobile ad — it’s comes from an alternate reality where everyday people do just break out into song and dance.

January 21st, 2009

Apple Becomes John McCain

So this evening whilst fast-forwarding through a series of commercials on my way back to House and some more girl-on-Thirteen action, I noticed a new Mac ad. I enjoy watching those delightfully charming personfications—especially John Hodgman—so I stopped and watched it. You should too.

Really Apple? You’re going to make fun of Microsoft for spending too much on advertising… in an advertisement? Senator McCain, do you now understand why negative campaigning is so hurtful? It infects the tone of conversations in the rest of the country. Is that the best reason they can come up with for using a Mac? Microsoft is spending too much money on ads? Are they palling around with terrorists and scheming to raise taxes on small businesses too? I was a strict Windows user for a very long time, but a few weeks ago I finally set my bisexual computer (see how I tied it back to House?) to boot as a Mac by default because everything important that I do for work can best be done in the Mac OS. I only use Windows for games now. That’s a really good argument for Mac. That’s the sort of change America needs. Remember when Apple was the cool, maverick OS? Now they’re talking all big like they know how the other guys should be spending their money. All this Vista bashing is just getting petty, and a little desperate.

October 21st, 2008

Gossip Girl goes political

In further hippie liberal news, the gang from Gossip Girl are now getting in on the political scene — doing a spot for — that organization you deleted a lot of e-mails for in 2004.

October 21st, 2008

What’s that song in the iPhone 3g commercial? It’s The Submarines

Unlike many hipsters, I’m always glad to see bands I like featured in commercials. If they’re keeping food on the table and gas in the tour van, then I’m a happy camper.

On that note, one of my current favorite bands has landed the new iPhone 3g commercial. It’s The Submarines and the best song off their new album Honeysuckle Weeks. The song is called “You, Me and the Bourgeoisie” and it’s driven by some bouncy keyboards and the sweet/smokey voice of singer Blake Hazard (who is — fun fact — the great-great grandaughter of F. Scott Fitzgerald. The more you know, indeed!)

If you’re a long-time reader, you probably still won’t remember this, but I covered The Submarines for this here blog a couple years ago. I think I was still getting over the cuteness of the band. It’s made up of a man and woman who began trading musical tapes after they had broken up. Eventually, they fell back in love over the music and now they’re married.


Below, find the Italian version of the commercial (no one appears to have uploaded the American version yet).

And now, here’s the band performing the song live.

July 24th, 2008

Oh those gays and their disposable incomes

We may only be able to get married in two states and the presidential candidates don’t really like to talk or think about us, but the gays are out and about.

In fact, we are usually out and about at the mall. And capitalism knows no prejudice.

The Commercial Closet has nominated companies for awards based on their advertisements targeted toward the gays. Below, find the nominated clips.

Personally, I think the biggest strides are taken by Orbitz and Levi — two companies that could totally choose to ignore the demographic. Dolce & Gabbana need to embrace the community because if gay people don’t, who will.

(And that Wrigley add is just a bit too heterosexual man “ooh la la, lesbians!” for me.)

Which is your favorite commercial?
View Results

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Levi’s[kml_flashembed movie="" width="425" height="350" wmode="transparent" /][kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

Dolce & Gabanna[kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

Eclipse [kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

July 9th, 2008

Gay mayonnaise: The new threat to your children

So, remember that mayo ad I shared with you the other day?

It couldn’t be long until someone got bent out of shape about it, right? Sorry to make today all about gay commercials (plus, there’s more to come soon. Sorry again.) but here’s a tiring debate about the whole matter. As a back story, the commercial has been pulled from the airwaves in the UK. [kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

1 comment June 27th, 2008

Neil Patrick Harris — you’re an enigma

Oh, Neil Patrick Harris. I love how you continue to defy expectations.

You claw your way out of the child star purgatory and wiggle your way into a successful prime time gig. You come out of the closet and refuse to only take gay roles, instead tackling the role of a misogynist on a pretty funny network series.

It just warms my heart is all.

On that note, take a look at NPH’s new Old Spice commercial. It’s both genuinely chuckle-worthy (which is a higher compliment than it sounds) as well as defiant of the expectations one would have from an openly gay actor.

Take a look:[kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

2 comments June 27th, 2008

The woman who will turn me straight

Via Joe My God, I have to show you this ad that has been airing in the New York area.[kml_flashembed movie="" width="425" height="350" wmode="transparent" /]

Is this not the most incredible thing you’ve ever seen? I swear to God this lady is going to be famous — this is going to grow viral and she’ll get a guest spot on Ellen or something.

June 26th, 2008

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