So the World Cup starts in two days. It’s exciting! We’ve been in a bit of a dead sprint getting all the pre–World Cup stuff done here at work, but now it’s really just time to wait till the games start on Friday (at 9:30 in the morning. I’m sure you can find a bar that has breakfast specials if you’re really interested in South Africa v. Mexico). So I thought I’d take a bit of a look at the TV aspect of the tournament, or at least the pre-tournament TV aspect: The commercials. I will not lie; there have been some fantastic commercials in advance of SA2010. Here are a few of my favorites.
Nike: Write the Future
It scares me a little to imagine how much this cost. Nike’s three-minute opus features about a dozen of the biggest names in the game, including a few who won’t be playing in South Africa (Brazil’s Ronaldinho, seen here doing his trademark samba over the ball, failed to make his team’s final squad of 23, because Brazil is just so good that they cut players other countries would kill to have. Also, Ivory Coast’s Didier Drogba, the guy in orange at the beginning, has a broken arm and might not play). My favorite section is about 45 seconds in, when England’s Wayne Rooney sees the outcome of one play, if he makes a tackle or if he fails, and there’s a brief clip of American superstars (the closest thing we have to superstars!) Landon Donovan and Tim Howard laughing at him. Then, of course, he plays table tennis with Federer, which is hilarious. And I really enjoy the concept of Ronaldo: The Movie, starring Gael Garcia Bernal. Basically, this commercial makes me want to watch soccer. And buy Nikes. Mission accomplished!
ETA: Seth Stevenson over at Slate points out that the commercial was directed by clever Mexican auteur Alejandro González Iñárritu (hat tip to Friend of the ‘Faux Ali). Seth also spotlights another of my favorite moments in the spot and uses a particular bit of British football slang I love: “Later, Cristiano Ronaldo fantasizes that a successful World Cup will land him an appearance on The Simpsons (he nutmegs Homer, who exclaims, “Ronal-d’oh!”) and make him the subject of a blockbuster bio-pic starring Gael García Bernal.”
5 comments June 9th, 2010