OK Go–the treadmill people for those of you who haven’t been a fan since before their first real album and don’t have a personal check from the band’s merch guy that you never cashed because you thought it might be worth something some day, the way your uncle’s Beatles talcum powder is–has put out a new video.
You’ve probably heard about this video already, even if you what you heard wasn’t exactly about this video. Instead, you’ve probably read the argument that the label shouldn’t allow the video to be embedded because band would make more money if you watched the video on YouTube instead of here, and the counter-argument that people would only want to watch the video on YouTube if it became an embeddable, viral sensation in the first place.
That’s all old news, though, so let’s forget about it. Instead, let’s just watch the video. Because it is AMAZING. Even if you don’t accept the face-value whimsy, it’s fun to dissect it and figure out where there might be hidden cuts. I’m of the opinion that it doesn’t matter if there’s some video trickery, it’s still endlessly entertaining. The song is good, too.
March 2nd, 2010